> Kunlun Fight

Kunlun Fight (Chinese: 昆仑决; pinyin: Kūnlún Jué) is a Chinese combat sports promotion founded in January 2014 by Jiang Hua and owned by Kunsun Media, headquartered in Beijing, China. The inaugural event was held on January 25, 2014 in Pattaya, Thailand. The promotion grew rapidly to become one of the largest kickboxing organizations in the world by event volume, staging over 20 events annually at its peak. Its roster has included globally recognized fighters such as Buakaw Banchamek, Sitthichai Sitsongpeenong, Marat Grigorian, Superbon Banchamek, and Rico Verhoeven, as well as Chinese MMA star Zhang Weili during her earlier career.

Kunlun Fight’s primary competitive format is kickboxing, but events also feature Muay Thai, MMA, Kun Khmer, boxing, and Lethwei bouts. The promotion runs annual world championship tournaments across multiple weight divisions ranging from 52 kg through 100+ kg. Domestic broadcast is handled by Jiangsu Television and ByteDance’s Douyin and Xigua Video platforms; international distribution has included Fox Sports Asia, Eurosport, and Fight Network. By 2016 the company had achieved a Series B financing valuation exceeding $350 million USD.